More than 1.5 Million Views for Israelís Christian You Tube Channel (JEWISH PRESS) By: Jewish Press Staff 07/12/12)
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The Ministry of Tourismís Christian You Tube channel
is attracting millions of viewers from around the world. Launched at
the end of 2011, the channel crossed the 1.5 million mark this week,
averaging 5,500 views per day. And while these numbers are quite tame
compared to the truly viral clips on You Tube, the Ministry of
Tourism views the channel as an important platform in exposing Israel
to the Christian world, promoting tourism to Israel at a time when
some large denominations are debating boycotting Israel altogether.
Minister of Tourism, Stas Misezhnikov says that You Tube ďhas turned
into a central tool for the tourism industry. The positive reaction
to the channel proves the significant interest among the Christian
community regarding Israel.Ē
The channel features videos in several languages including English,
German, Russian, Spanish, Portuguese, Japanese, Russian, and Polish.
Those show community leaders and pilgrims telling about their
spiritual experiences in Israel. There are also videos of Christian
holy sites and holiday themed events that are unique to Israel.
The channel was created by the Ministry of Tourismís Religious Desk,
which is dedicated to encouraging Christian tourism to Israel.
Marketing activities for Christian tourism is one of the Ministry of
Tourismís main programs. In 2011, NIS 60 million was invested in
reaching out to Christian communities abroad, with a similar amount
being invested again this year. (© 2012 JewishPress. 07/12/12)
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