Major Israeli Newspaper Runs Missionary Ad (INN) ISRAEL NATIONAL NEWS) By David Lev 04/25/12)
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For the first time, a major Israeli newspaper has accepted an ad from
an open missionary group.
The economic daily Calcalist on Wednesday featured a large ad placed
by Jews for Jesus offering readers an app that leads them to the
organization´s website, where there is a “hard sell” in Hebrew on why
Jews should believe in Jesus.
The ad is printed on a background of the flag of Israel, clearly
associating the ad, and the organization, with Israel´s Memorial Day
for fallen IDF soldiers, being commemorated on Wednesday.
While the ad does not appear to directly proselytize Calcalist
readers, it does feature a mnemonic based on the Hebrew word for
Jesus, “Yesh > Yeshu > Yeshua,” modeled after the popular mnemonic
used by followers of Rabbi Nachman of Breslov, “Na Nach Nachma
The word “Yeshua” in Hebrew means “salvation,” and is used by
Christian missionaries to justify their position that Jesus was the
promised Jewish Messiah. Jews, of course, reject this position, using
as proof the fact that the prophecies in the Hebrew Bible associated
with the Messiah, such as the arrival of an era of world peace, have
not been fulfilled.
Early Christians changed the commandments, a further halakhic proof
of a false prophet.
Direct proselytization with the promise of a material benefit is
against the law in Israel. However, there is no law against urging
people to adopt a new belief or religion based on spiritual or
The ad includes a QR code that readers can scan with their
smartphones that installs an app produced by the group. The app
directs users to the group´s web site, where “issues of the day,”
including politics and Jewish history, are discussed from a
Christologic viewpoint. Among the claims made on the web site is that
the Jews are to blame for the persecution they have experience over
the generations, and especially for the Holocaust, because of their
rejection of Jesus.
Anti-missionary groups slammed Calcalist for running the ad, with one
activist saying they planned to sue Calcalist for printing an ad that
was clearly misleading. “The ad implies that it is in memory of
fallen IDF soldiers, but its real purpose is something else entirely.
They should be ashamed of themselves.”
Calcalist is a part of the Yediot Achronot publishing group, which is
headed by Arnon Mozes. (IsraelNationalNews © 2012 04/25/12)
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